Course Outline
Assignment #1
Assignment #2
Assignment #3
Assignment #4
Assignment #5
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Portfolio Blog Assignment
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As the second textbook was unavailable from the publisher we will supplement the REQUIRED reading with various articles posted to this blog.
Please read the following:
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All of:
Slipping Under the Radar: Advertising and the Mind
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All of:
Lifestyles of Online Gamers: A Psychographic Approach
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All of:
Global Interactive Advertising: Defining What We Mean and Using What We Have Learned
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All of:
Opportunities and Thresholds for Advertising on Interactive Digital TV
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All of:
Will Changing Media Change the World? An Exploratory Investigation of the Impact of Digital Advertising on Opportunities for Creative Women
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Pages 30-32, 39-40:
Viral Advertising in Social Media
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Pages 56-58; 64:
Interactive Advertising and Presence
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