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Archive for the ‘Viral Videos’Category

Internet-specific culture “more relevant than most of what’s on television”

An excellent read on memes and Internet culture:

“The more traditional pundits and gurus who talk about the Internet often seem to want to draw strict boundaries between old mass-media culture and the more egalitarian forms taking shape online — and between Internet life and life in the physical world. But I

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Viral Duck

You never know what might work…

YouTube:Progressive or Senseless?

As soon as YouTube was taken over by Google,various voices were heard across the Internet complaining that YouTube’s golden age was over.

Consider Cherish Aileen A. Brillon’s conclusion that “YouTube as a site for struggle especially for those whose voices we rarely hear,is being usurped by senseless videos and

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Renowned Media Scholar Declares “War”on Viral Media

Henry Jenkins is a bit of POOG (pissed off old guy) when he expresses dismay at online marketing (why should it be any better than the usual crap?). Well it is true that many commercial viral campaigns on the Internet suck,it is not at all that clear that marketers fail to understand online consumers.

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Is There Cultural Value to Viral Videos?

Tushar Apte raises the question of the cultural value of viral videos in a recent article.

“The sheer volume of viral video audiences (in the multi-millions within weeks) and their accessibility also have the power to create public awareness of social events,their history (e.g. how the political power and arrogance of large

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