“Entertainment-related categories [on the Internet] reach nearly 215 million people in the United States monthly,and about 95% of people engage with videos or features in ads,but don’t click. They abandon them. Consumers on average visit these sites 22 times each month,spending an average of 227 minutes visiting millions of pages that support content,according to a recent report.–Laurie Sullivan,MediaPost
For more on advertising and YouTube,see Watching YouTube:Extraordinary Videos by Ordinary People.
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