This and other conclusions (below) from a May 2010 survey:
- Of consumers who believe online video is just as entertaining as TV shows,28% think they are more entertaining than TV shows
- Younger viewers find online video ads more acceptable than older viewers
- Interest in connecting a computer to a TV to watch online video is significant with 38% saying they are interested or very interested in this
- Online video appears to have a minimal perceptual effect on live TV viewing
For more on the future of online video and television,see Watching YouTube:Extraordinary Videos by Ordinary People.
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