Will the new generation of Internet-ready televisions draw the online audience away from the computer screen? Television manufacturers and the television networks naturally think so,but this may not be the future of the audience.
“Fairfax Media has released results of a survey that it says debunks as myth that the computer will lose out to lounge-room screens in the battle for viewers of online TV.”
For Ricky Sutton,Fairfax’s head of video,the survey means that “people are continuing to watch on their computers and at the very least the PC is the second screen at home.”
Naturally,someone like Paul Colley,Sony’s technology communications manager,sees the survey in a different light:“‘Internet TV will become a normal viewing habit and for a good viewing experience we believe that can only really be on the TV”(Source:Sydney Morning Herald).
Nonetheless,it is far too early to predict the future role of large-screen TVs and smaller computer screens in the life of the audience.
For more on the growth of online video and the future of the television audince,see Watching YouTube:Extraordinary Videos by Ordinary People.
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