The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for December 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by 13 percent growths in time per viewer.
“While streams per viewer were up only 1.4 percent, time per viewer was up 13.2 percent. That points directly at sites like the broadcast network-backed Hulu, which mostly airs TV shows and clips of TV shows.
To get some historical perspective on the trend, data from October 2009, the Hulu had just over 9 million unique viewers; that’s a 50 percent increase. However, here’s a more interesting stat: during that same time frame, the number of streams on Hulu per month has tripled. In other words, as more and more people find Hulu, they seemingly can’t get enough of on-demand viewing of TV shows with limited ads. YouTube, still far away the leader in terms of total streams and unique viewers, has a different growth trajectory right now. Interestingly enough, in both viewers and streams, it has grown by 27 percent in the last fourteen months to 6.5 billion streams and a little over 105 million unique viewers. — From BNet
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