From comScore via cNet:
More than 167 million U.S.-based Web users watched video online during October. All told, they watched 28 billion videos. Google easily led the pack, servicing a whopping 38 percent of all videos Americans viewed online, with 99 percent of those videos watched on YouTube.
In a distant second, Hulu delivered 856 million videos, accounting for 3.1 percent of the market and setting a new record for monthly views. Microsoft came in third, with 451 million videos viewed on its site, capturing 1.6 percent market share.
ComScore also took a look at the total number of viewers that consumed video content during October. The research firm found that the average viewer watched 167 videos during the month. Google sites attracted 126 million unique viewers. Fox Interactive Media followed Google, with 53 million unique viewers. Yahoo sites attracted 50 million viewers. Although Hulu didn’t make the top three in unique viewers, the average user watched 20.1 videos on the site during October, representing another all-time high for the site.
Some interesting tidbits rounded out ComScore’s report. According to the company, 84.4 percent of all United States.-based Web users viewed online video. The average viewer watched 10.8 hours of video in October, which is especially shocking, considering that the average online video was just 3.9 minutes long.
Other notable findings from October 2009 include:
* The top video ad networks in terms of their actual delivered reach were: BrightRoll Video Network with 16.5 percent penetration of online video viewers, Tremor Media Video Network with 15.5 percent, and BBE with 13.6 percent.
* 84.4 percent of the total U.S. Internet audience viewed online video.
* The average online video viewer watched 10.8 hours of video.
* 125.3 million viewers watched nearly 10.4 billion videos on YouTube.com (83.1 videos per viewer).
* 41.1 million viewers watched 313.5 million videos on MySpace.com (7.6 videos per viewer).
* The average Hulu viewer watched 20.1 videos, totaling 2 hours of videos per viewer.
* The duration of the average online video was 3.9 minutes.
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