Background
March of Dimes has learned from focus group testing that women who are not contemplating pregnancy do not want to talk about preconception health and health care. Women say that they are more interested in messages which pertain to their health, rather than messages framed as important for improving birth outcomes. According to Gallup surveys, most women tend to get health information first from their provider; the exception is women 18-24 years. These young women said they get their health information from colleagues, at college or from the media. A 2006 Gallup survey also showed that women age 18-24 knew less about folic acid than women older than 24 years. A recent YouTube user survey indicated that 48% of the users of YouTube are women, and women 18-24 years old are the dominant age group.
Biermann, Janis.
Targeting Non-contemplators with Preconception Messages via YouTube.
Audio Recording, March of Dimes, California Chapter, 30 October 2007.
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