Abstract
This study analyzes short vlogs posted to YouTube in order to investigate how women and men communicate using vlogs and react as viewers to vlogs. Vlogs are visual texts that are user-generated. Analyzing online videos presents a new challenge for researchers: traditionally, analysis of visual media and communication focused on either the production or the reception of the material. Our vlog study uses a dual analytical approach to analyze both production and reception, while conducting content, visual and audience analysis, thus making a contribution to the field of new visual media and communication
Keywords: YouTube, vlog, Internet, user, content, visual, reception, production, audience, gender, video
Molyneaux, Heather, Susan O’Donnell, Kerri Gibson, and Janice Singer.
Exploring the Gender Divide on YouTube: An Analysis of the Creation and Reception of Vlogs.
American Communication Journal 10, no. 2 (Summer 2008).
Published earlier as: New Visual Media and Gender: A Content, Visual and Audience Analysis of YouTube Vlogs. In Proceedings of the International Communication Association Annual Conference, Montreal, QC, 22–26 May 2008.
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