Introduction to the YouTube and Communities Issue.

Excerpt

Generally, all contributions demonstrate that YouTube as a video-sharing site does allow for the formation of communities. It is a finding that very much nuances Halvey & Keane’s critique (2007) of the ‘widespread failure amongst users to exploit the community facilities available on the website’. YouTube’s architecture and interface do not obstruct, but facilitate community support and building. The contributions do underline, however, that the dynamics of community formation on YouTube are rather unpredictable and may even run counter to the intentions of the initiator of a specific community, provided a single initiator can be determined in the first place. For instance, YouTube seems to resist intentional efforts to use the platform for commercial purposes (Brouwers and Cornips). This does not mean that commercial popular culture does not proliferate on YouTube. But while commercial mass media like television frequently provide the source material YouTube videos refer to, communities of users elaborate this content in their own creative ways. Its structure also allows for intertextuality (Lamerichs) and YouTube is even at the heart of debates that are specifically related to website and its user practices (Brouwers and Lamerichs).

Brouwers, Janneke, Lucas Cornips, Wolfgang Kaltenbrunner, Nicolle Lamerichs, Selina
Schepers, and Anna Wolters.
Introduction to the YouTube and Communities Issue.
Cultures of Arts, Science and Technology 1, no. 1 (May 2008): 5–16.

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