U.S. Internet Users Viewed 13.1 Billion Online Videos in February.

The Washington Post:

U.S. Internet users viewed 13.1 billion online videos in February, down 12 percent from January, although viewing on Hulu grew 42 percent in the period, research firm comScore said on Tuesday.

The overall decline was mainly due to the fact February was a shorter month, with three fewer days than January, ComScore said in a statement released on Tuesday.

And from comScore:

Hulu.com Reaches One-Quarter of Total Internet Video Viewer Population

More than 145 million U.S. Internet users watched an average of 90 videos per viewer in February. Google Sites maintained its lead with nearly 100 million viewers during the month, representing 69 percent of those who watched video. Fox Interactive ranked second with 53.8 million viewers, followed by Yahoo! Sites (41.8 million), and Hulu (34.7 million). Of the top ten video properties, Hulu experienced the largest increase in unique viewers compared to January, growing 42 percent to 34.7 million viewers.

Other notable findings from February 2009 include:

• 75.5 percent of the total U.S. Internet audience viewed online video.
• The average online video viewer watched 312 minutes of video (more than 5 hours)
• 98.8 million viewers watched 5.3 billion videos on YouTube.com (53.8 videos per viewer).
• 41.2 million viewers watched 384 million videos on MySpace.com (8.5 videos per viewer).
• The duration of the average online video was 3.5 minutes.

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