From Nielsen’s report, ‘Television, Internet and Mobile Usage in the U.S.,’
- 31 percent of Internet activity occurs when consumers are also watching television.
- At 7 hours, 11 minutes per month, timeshifted TV is watched at double the pace as video online. But young viewers
(18-24) watch video on the Internet and on a DVR at the same rate: about 5 hours per month. - Men continue to watch video on mobile phones more than women, and women continue to watch video on the Internet and television more than men.
- During the fourth quarter [2008], growth of online video was driven by events such as election coverage and the
SNL/Sarah Palin clips. - Weekdays outpaced weekends for online video viewing in October with 65% of online video viewers streaming
content between 9am–5pm Monday through Friday, versus 51% of online video viewers logging on between
6am–8pm on weekends. - Nielsen 4Q08 data shows that mobile video has grown, up to 11 million Americans, an increase of 9% versus the previous quarter. Much of this growth can be attributed to increased mobile content and the rise of the mobile web as a viewing option.
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