Internet culture — not always pretty (warning — adult-themed content):
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Jaron Lanier claims that “the Web is killing the old media, we face a situation in which culture is effectively eating its own seed stock.” This often seen complaint that the Web is drawing us away from ‘old media’ which equals corporate media, fails to understand that commercial media is little more than propaganda on behalf of consumerism. Lanier and his kind are little more than capitalist apologists who feel the grip of corporate culture slipping away and fear the new world of online taste-makers. See the New York Times for the complete article, which does a very poor job of treating both sides of the issue. From the New York Times: “One recent survey found that about one in five teenagers reported having engaged in sexting. Another found that almost half the boys in coed high schools had seen a picture depicting a female classmate nude. There are two basic scenarios. In one, a teenager shares a nude picture, usually with a romantic partner. In the other, a partner, or more commonly an ex-partner, distributes the image.” From comScore: “January 2010 data from the comScore Video Metrix service showing that nearly 173 million U.S. Internet users watched online video during the month. Video viewers at YouTube.com watched 93 videos on average during the month, representing an increase of 50 percent versus year ago. Top 10 Video Content Properties by Videos Viewed U.S. Internet users watched 32.4 billion videos in January with Google Sites ranking as the top U.S. video property with 12.8 billion videos. YouTube.com accounted for nearly 99 percent of all videos viewed at the property. Hulu ranked second with 903.1 million videos, or 2.8 percent of the all online videos viewed. Microsoft Sites ranked third with 491.8 million (1.5 percent), followed by Yahoo! Sites with 435.5 million (1.3 percent) and Viacom Digital with 361.2 million (1.1 percent). Top 10 Video Content Properties by Viewers More than 173 million viewers watched an average of 187 videos per viewer during the month of January. Google Sites attracted 136.5 million unique viewers during the month (93.9 videos per viewer), followed by Yahoo! Sites with 51.5 million viewers (8.5 videos per viewer) and CBS Interactive with 41.2 million viewers, (5.3 videos per viewer). The average Hulu viewer watched 23.5 videos during the month, representing an all-time high for the property. Other notable findings from January 2010 include: * The top video ad networks in terms of their actual reach delivered were: BrightRoll Video Network with 27.2 percent penetration of online video viewers, SpotXchange Video Ad Network with 19.8 percent, and Tremor Media Video Network with 16.6 percent. From the New York Times: “Google and Intel have teamed with Sony to develop a platform called Google TV to bring the Web into the living room through a new generation of televisions and set-top boxes… For Google, the project is a pre-emptive move to get a foothold in the living room as more consumers start exploring ways to bring Web content to their television sets. Google wants to aggressively ensure that its services, in particular its search and advertising systems, play a central role.” |
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This work is licenced under a Creative Commons Licence. |
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