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Required Reading and Viewing for Media Industries


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It’s (Not) the End of TV as We Know It

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Required Reading for Media Industries

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‘Robbing the world’s largest jewelry store’? Digital sports piracy, industry hyperbole, and barriers to an alternative online business model

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Media Industries Required Reading

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Cut Your Cable For Two Years, Get A 60-Inch Plasma
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Newspapers Are The Fastest Shrinking Industry In The U.S.

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Required Reading for Ad Tech Winter 2012

VIRAL ADVERTISING IN SOCIAL MEDIA: PARTICIPATION IN FACEBOOK GROUPS AND RESPONSES AMONG COLLEGE-AGED USERS

 

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Required Reading for Media Industries Students

The User-Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere.

Required Reading for Advertising Techniques

As the second textbook was unavailable from the publisher we will supplement the REQUIRED reading with various articles posted to this blog.

Please read the following for next class:

INTERACTIVE ADVERTISING AND PRESENCE: A FRAMEWORK

Toward A Critical Theory of Advertising

Required Reading for Media Industries Course

Germany’s Biggest Selling Newspaper Will No Longer Feature Topless Women On Its Front Page

Okay, Google, It’s Time To Suck It Up And Buy Pinterest For $2 Billion

Pinterest Has A Porn Problem

Required Reading for Media Industries Students

Music Reps Want SOPA-Style Website Blocking Added To Copyright Bill

Piracy is the Future of Television

 

 

Media Industries Student Documentaries Winter 2012

 

 

 

Pop Culture Student Documentaries Winter 2012